Service · Market Entry
Germany Market Entry for International Energy Vendors
I guide manufacturers from the US, Asia and Europe into the German energy and storage market. From the first market study through to the first installers.
Germany is a large market for storage, inverters, chargers, heat pumps and energy software. It's also tightly regulated. A good product isn't enough. You need distributors, a connection the grid operator will accept, and a price that holds up against local competition.
I stay with the entry from the first look at the market through to the first installers. I look at it the way a German installer or utility would. Then I tell you whether the product has a place here.
What you get from me
1. Market and competition
I look at the segment, prices, who is already there, how distribution works, and what end customers expect. And where the gap is, in numbers.
2. Price and position
A price that holds up here: list price, dealer discount, the invoice the customer sees. And what actually sets your product apart.
3. Dealers and installers
I talk to installers, project developers, and distributors, and I bring the first pilot customers together.
4. What the rules ask of your product
VDE-AR-N, the notification to the regulator, the market register, metering, GPKE/MaBiS, REMIT. I turn that into requirements for the product and the process.
5. First steps in the market
A start with a few installers, training for partners, a plan for ads and trade shows, service and support. I stay in the work, not only in the concept.
6. The first one to two years
I stay for 12 to 24 months: prices, a wider sales network, rules that change, and a German subsidiary if you need one.
Typical Mandates
- US and Asian storage manufacturers (residential, C&I, utility-scale)
- International inverter manufacturers with hybrid and standalone products
- Energy management software providers (EMS, VPP platforms)
- EV charger and charging-infrastructure manufacturers
- Utility-adjacent software and service providers (billing, market communication, customer portals)
- International energy suppliers with a DACH growth strategy
Frequently Asked Questions
Who is this relevant for?
Manufacturers and providers from the US, Asia and Europe who want to introduce their product or service portfolio into the German market in a structured way – typically storage, inverters, EMS software, EV chargers, utility-adjacent services.
How long does a typical market entry take?
Market study and strategy 8-12 weeks. Operational channel and first pilot installations 6-12 months. Self-sustaining sales with independent growth after 12-24 months.
What sets you apart from a classic strategy consultancy?
I've done the market myself: more than 15 years, over 2,000 PV projects, six utilities, storage at German sites. I look at it the way an installer, a utility, and a customer would. Not only on slides.
Do you work exclusively in a segment?
In a narrow segment, for example home storage of 5 to 15 kWh, I don't work in parallel for direct competitors. In a wider segment, or with a different customer, I can. That's in the contract.
Which regulatory topics typically arise?
The VDE-AR-N series for grid connection, BNetzA notification duties, MaStR registration, MsbG for metering systems, GPKE/MaBiS for market communication, and above certain thresholds also REMIT compliance. For storage additionally electricity-tax rules and § 14a EnWG load flexibility.
Do you also introduce concrete resellers?
Yes – via the existing GPV network in the German energy sector, qualified installers, EPCs, and distributors are addressed and won for pilot projects. Concrete activation follows after defining target segments.